Oxfam Intermón - "OXFAM JSV"

Kitchen

Kitchen Madrid, Espanha

1410

Titulo	OXFAM JSV
Brief	Using the features of all the murdered women we created a new identity: Victoria, which allows social leaders to report in real time withoutfear of reprisals. An encrypted app that only leaders can use.
Agência	Kitchen
Campanha	Together we are Victoria
Anunciante	Oxfam Intermon
Marca	Oxfam Intermón
Data da primeira Transmissão/Publicação	2019 / 11
Produto	OXFAM
Sector Empresarial	Acções caridade, fundações, voluntariado
História	The app that brings murdered women back to life to protect the living ones. Problem After the signing of the peace deal with the Colombian government, the FARC abandoned the indigenous lands in which they were, but instead armed groups arrived to exploit them at their convenience. The leaders who denounce him are threatened, raped and murdered. +60 Female leaders assassinated. Solution Using the features of all the murdered women we created a new identity: Victoria, which allows social leaders to report in real time withoutfear of reprisals. An encrypted app that only leaders can use. 250 Active profiles +67% Reported attacks -46% Registered Agresisions
Tipo de Mídia	Case Study
Comprimento	134 seconds
Director criativo	Iñaki Bendito
Strategic Director	Gema Arias
Planeador estratégico	Nacho Tovar
Redação	Alberto Gómes
Director de arte	Iñaki Garrido
Director criativo	Sergio Sánchez Caballero
Director criativo	Yeray Cerpa
Account Manager	Sandra Ruiz de Somavia
Account Manager	María Casado
Producer	McNulty