Beto Nahmad was born in Buenos Aires, Argentina. He started working at Agulla and Baccetti in Buenos Aires. Years later he moved to Barcelona where he worked at Publicis Casadevall & Pedreño, Tandem DDB, JWT and Delvico. After eight years in Barcelona he moved to Madrid to work in DRAFTFCB as Executive Creative Director and Director of the Innovation Team where he developed digital campaigns, experiential marketing and branded content. His work has been recognized in the world's most important festivals, including the Festival "El Sol", "Cannes Lions", "Fiap", "El Ojo de Iberoamérica" , "John Caples" even winning the Young Lions to represent Spain at the Cannes Festival. Alongside advertising, he writes and directs short films. His latest film "Bon Appetit" just finished successfully the festival circuit with "Official Selections” and a few international awards.