Craft - "Craft Beer"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Suécia

475

Titulo	Craft Beer
Agência	Forsman & Bodenfors Göteborg
Campanha	Craft Beer
Anunciante	Craft
Marca	Craft
Data da primeira Transmissão/Publicação	2023 / 8
Sector Empresarial	Calçado Desportivo
Filosofia	If you’re a dedicated runner, you’re no stranger to the post-run beer. A way to celebrate after a tough race, relax with friends after a training session or just wind down after your weekend long run. Making it an established ritual of running culture. That’s why Craft decided to team up with the Swedish brewery Spike, to make the ultimate post run beer. By optimizing it with all the extra nutritions, minerals and vitamins that your body need to recover in the best possible way. The beer was created together with creative agency Forsman & Bodenfors and launched during UTMB, the world’s biggest trail-running event. It will tour other future running races and events.
Tipo de Mídia	Product Design/Development
Mercado	Suécia
Head of Brand	Niklas Moberg
Client Global Creative Director	Daniel Högling
Client Creative Director	Nicolas Peyrau
Client Creative Director	Niklas Ericsson
Director de publicidade	Michaela Winckler
Director de arte	Karl Risenfors
Director de arte	Julia Holtback Yeter
Art Director / Designer	Martin Joelsson
Director de contas	Ewa Edlund
Fotógrafo	Rasmus Brandin
Retocador digital	Peter Walther