ARCD - "Unlock tragedy: red"

McCann-Erickson Frankfurt

McCann-Erickson Frankfurt Frankfurt am Main, Alemanha

Prêmios

1927

Esse anúncio faz parte da Coleção ACT Responsible

Marca: ARCD
País: Alemanha

Anunciante: Auto- und Reiseclub Deutschland

Titulo	Unlock tragedy: red
Brief	Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen.The ad shows the tapping necessary to unlock a cellphone. Each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way, harming any biker, pedestrian, car or pet that one might encounter
Agência	McCann-Erickson Frankfurt
Campanha	Don't unlock tragedy
Anunciante	Auto- und Reiseclub Deutschland
Marca	ARCD
Data da primeira Transmissão/Publicação	2021 / 4
Sector Empresarial	Transportes, viagens e turismo
Legenda	Accessing your phone can take up to two seconds. Don't unlock and drive.
História	Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen. To bring this idea to life, we used a real smartphone layout, where each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way.
Tipo de Mídia	Imprensa e publicações
Director executivo criativo	Donovan Bryan
Managing Diretor	Jens Eberth
Director de arte	Martino Monti
Chief Creative Officer	Sebastian Hardieck
Director criativo	Damian Nunez
Communications Director	Jerome Cholet
Redator	Belen Russomanno
Chief Creative Officer	Goetz Ulmer
Account Manager	Corinna Heinmoeller
Communications Manager	Karin Stelzner
Fotógrafo	Matthaeus Walotek