Titulo | Freeway |
Agência | Havas Paris |
Campanha | Road Maps |
Anunciante | Michelin |
Marca | Michelin |
Data da primeira Transmissão/Publicação | 2014 / 4 |
Sector Empresarial | Transportes, viagens e turismo |
História | Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences. |
Filosofia | We're not talking about maps, but about the possibilities they offer. In close collaboration with the artist Matthew Cusick, we offer a reinterpretation of our maps to raise the journey to the level of an art. Yes, maps are created so that you can look elsewhere. |
Tipo de Mídia | Imprensa e publicações |
Mais Informações | http://www.havas360.com/fr/ |
Director executivo criativo | Thomas derouault |
Director criativo | Alban Penicaut |
Director de arte | Marielle Postec |
Redator | Florent Roux |
Managing Diretor | Matthieu Habra |
Produtor da agência | Anne Mascorda |
Produtor da agência | Cécile Ousset |
Directrice commerciale | Ophélie Dumay |
Illustrator | Matthew Cusick |