| Titulo | Discovery Days |
| Agência | VCCP |
| Campanha | Discovery Days |
| Anunciante | Mondelez International |
| Marca | Dairylea x Trainline |
| Data da primeira Transmissão/Publicação | 2024 / 4 |
| Sector Empresarial | Comida |
| História | Today, Dairylea launches ‘Discovery Days’, an integrated campaign in partnership with Trainline, with global creative agency of record VCCP London, Publicis Media and Channel 4. The vast, multi-platform campaign aims to highlight the importance of children’s unstructured play. ‘Dairylea Discovery Days’ aims to help families to provide their children with more opportunities for essential development and happiness, after new research found that three-quarters of UK children (75%) express their greatest happiness when they have the freedom to play in their own way. To bring the creative concept to life, Dairylea, part of Mondelez, and VCCP created a series of social-first films set across key UK locations: like the woods and beach. Each film follows a child, wearing a GoPro, who has been given the freedom to play outdoors. VCCP’s global content creation studio Girl&Bear worked with director Emma Hvengaard, to capture genuine and authentic moments of discovery, highlighting the importance of ‘Discovery Days’. |
| Tipo de Mídia | Social Media |
| Comprimento | |
| Advertising Agency | VCCP |
| Director executivo criativo | Chris Birch |
| Director executivo criativo | Johnny Parker |
| Director criativo | Caroline Rawlings |
| Equipa criativa | Sophie Knox |
| Group Managing Director | David Boscawen |
| Managing Partner | Matt Smith |
| Planning Director | Andy Nicholls |
| Produtor | Maxine Denton |
| Produtora | Rhet Bear |
| Produtora | Girl&Bear |
| Design | Jonathan Harper |
| Design | Tegan Barnes |
| Studio Manager | James Perry |
| Artworker | Toby Kadir |
| Director de fotografia | Chris Dodds |
| Sound Engineer | Emily Vizard |
| Fotógrafo | Chris Dodds |
| PR Senior Account Director | Tom Carr |
| Agency Account Manager | Daniella Wilmot |
| Account Coordinator | Ella Wright |
| Brand Planner | Gemma Smyth |
| Executive Creative Producer | Patrick Smith |
| Editor | Toby Cerrill |
| Produtor executivo | Charlotte Trotman |
| Colorist | Peta Ridley |
| Marketing Director | Kirsten McPherson |
| Brand Marketing Manager | Ria Rianti |
| Brand Marketing Manager | Clotilde Lheureux |
| Brand Executive | Mandipa Mtashu |
| Planejador de Mídia | Paul Tilley |
| Partnerships Director | Luke Bennett |
| PR Agency | Tin Man Communications |
| Realizador | Emma Hvengaard |