| Titulo | Live Life Free |
| Agência | TMW Unlimited |
| Campanha | Live Life Free |
| Anunciante | Freesat |
| Marca | freesat |
| Data da primeira Transmissão/Publicação | 2021 / 11 |
| Sector Empresarial | Programas e canais de televisão e rádio |
| História | Created by TMW Unlimited, the 30 second and 10 second TV spots feature two endearing CGI crab characters, Ossi & Pod, who leave their drab underwater home to explore the vibrant fairground world just above their heads – a world that was just waiting to be discovered. |
| Filosofia | The new brand platform launches with a fully integrated advertising campaign centred on a reappraisal story, waking customers up to a whole world of subscription-free satellite TV. Applying their Disproportionate Value Approach, which uses first-party data to identify the highest potential customers, The Specialist Works' planned and bought the media campaign. It will initially target the east of England, the south-west and south/south-east before being rolled out in other regions. With a voiceover provided by Line of Duty actor Craig Parkinson, Live Life Free runs from November 1st across TV, BVOD, radio, door drops, retail, paid social, paid search and Google Shopping. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Coffee & TV |
| Senior Account Director | Lucy Burt |
| Public Relations | Erris de Stacpoole |
| Director of Marketing | Andre Santos |
| Marketing Manager | Katherine Jones |
| Chief Creative Officer | Graeme Noble |
| Director criativo | Tom Harman |
| Associate Creative Director/Copywriter | Stuart Woodall |
| Associate Creative Director/Art Director | Neil Matthews |
| Chief Strategy Officer | Dan Bowers |
| Diretor de Estratégia | Paul Dazeley |
| Planner | Joel Girling |
| Client Services Director | Karen Morris |
| Campaign Manager | Maddy Walker |
| Chefe de produção | Millie Graham-Campbell |
| Senior Producer | Amy Philpott |
| Motion Creative Director | Lloyd Francis |
| Motion Creative Director | Luke Bosshard |
| Realizador | Martin Allen |
| Designer | Martin Parker |
| Senior Producer | Alannah Curry |
| Produtor | Joss Brindle |
| 2D Lead | Nick John |
| Character Animation | Jonny Grew |
| Character Modelling | Josh George |
| Audio Post Production | TMW Move Studios |
| Audio Post Production | Tom Rees Kaye |
| Designer | Ivan Langham |
| Designer | Matt Walton |
| Designer | Tom Gillanders |
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