Titulo | Gatorade Billboard Refrigerator |
Agência | lew'lara\TBWA |
Campanha | Billboard Refrigerator |
Anunciante | PepsiCo Inc. |
Marca | Gatorade |
Data da primeira Transmissão/Publicação | 2014 / 1 |
Sector Empresarial | Bebidas carbonadas |
Filosofia | Sideline billboards are a common sight at soccer stadiums. As a result, people hardlyeven notice them anymore. With a small budget and lots of creativity, we overhauleda Gatorade sideline billboard by turning it into a fridge full of Gatorade bottles thatplayers could drink from to replenish nutrients lost during a match |
Resultado | With a low budget we achieved 104 teams. In 22 days. On 343 matches. 23 thousandliters of sweat. 15 thousand liters of Gatorade. 6.5 million people watched thechampionship. 3 million people watched the final on Rede Globo, the biggest TVChannel in Brazil. The activation was broadcast live by Brazil’s main sportsnetworks: Globo, ESPN and SporTV. |
Tipo de Mídia | Case Study |
Comprimento | |
Mercado | Brasil |
Director criativo | Manir Fadel |
Director criativo | Felipe Luchi |
Director criativo | Cesar Herszkowicz |
Equipa criativa | Bernardo Romero |
Equipa criativa | Vinny Couto |
Equipa criativa | Ricardo Dolla |
Account Manager | Valentina Ursini |
Account Manager | Gabriela Marino |
Produtora | 7 Films |
Editor | Roberto Pereira |
Produção de som | Mugshot Sound Producer |
Voz | Animal Studios |
Fotógrafo | Paola Vianna |
Fotógrafo | Thiago Angst |
Retocador digital | Andre Santos |
RTV | Luzia Oliveira |
RTV | Michele Pavao |