FEMA - "Our Home"

JWT Atlanta

JWT Atlanta Atlanta, Estados Unidos

8959

Titulo	Our Home
Agência	JWT Atlanta
Campanha	Our Home
Anunciante	Federal Emergency Management Agency
Marca	FEMA
Data da primeira Transmissão/Publicação	2014 / 5
Sector Empresarial	Governo e outras instituições
Legenda	Protect what matters.
História	This hurricane season, JWT Atlanta is launching a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood. “Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters. View the spot and learn your flood risk here: www.FloodSmart.gov/ourhome
Tipo de Mídia	Televisão
Comprimento	60 seconds
Mercado	Estados Unidos
Mais Informações	www.FloodSmart.gov/ourhome
Chief Creative Officer	Perry Fair
Group Creative Director	Lando Ettrick
Director assistente criativo	Deb Dewitt
Redator	Tiffani Harcrow
Group Account Director	Lesley Brown
Supervisor de conta	Tessa Rogers
Executivo de contas	Lauren Geismar
Director of Integrated Production	Peter Blitzer
Produtor	Renee Williams
Project Manager	Diana Gomez