TMRW - "If tomorrow GEN-Y rules (Case Film)"

Rabbit Digital Group

Rabbit Digital Group Bangkok, Tailândia

Prêmios

4895

Marca: TMRW
País: Tailândia

Anunciante: TMRW

Titulo	If tomorrow GEN-Y rules (Case Film)
Agência	Rabbit Digital Group
Campanha	If tomorrow GEN-Y rules
Anunciante	TMRW
Marca	TMRW
Data da primeira Transmissão/Publicação	2019 / 4
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
Filosofia	To first launch the brand in red ocean market like Thailand where big local competitors are competing over users of mobile banking apps, the brand needs to differentiate themselves by stating the purpose clearly as the bank that was born exactly for Gen Ys. So instead of following the same pattern of how other brands in the market have been projecting Gen Ys’ lifestyles in similar shallow executions, TMRW reached deeper into the target’s real insight. According to today’s social situation, the generation gap has been Gen Y’s biggest barrier especially in Asean where seniority lays deep in cultures and traditions. Being judged by the elders as nonsense generation, the Gen Ys in this region are being forced to accept the opinions of their older generations in all levels from family, society to organization. Same goes to financial services, as other banks in the market were designed for older generations as well. As the bank designed for Gen Ys, TMRW decided to communicate through true understanding behind the brand purpose: different generation, different solution.”
Tipo de Mídia	Interatividade
Comprimento	117 seconds
Director executivo criativo	Noranit Yasopa
Director criativo	Papop Chaowanapreecha
Chefe de grupo criativo	Kamolwan Nophaket
Chefe de grupo criativo	Kanon Umpornsirirat
Director de arte	Rapas Chamnanratanakul
Director de arte	Kajohnchai Rodklongtan
Redator	Kornchanok Khuntiphuntukul
Redator	Nalin Viroonhatham
Produtor da agência	Sarin Ittinuntaweerachai
Diretor de Estratégia	Saroj Laohasiri
Planeador estratégico	Ployprom Detphutthiwat
Client Services Director	Kathleen Wongsanganan
Group Account Director	Nuttarine Lekcharoenvong
Account Manager	Sirapa Kanchanasuppawong
Executivo de contas	Supawadee Pincharoen
Executivo de contas	Rinyarat Leelapongcharoen
Produtora	Factory 01
Realizador	Wuthisak Anarnkaporn
Produtor executivo	Rewat Worarat
Produtor	RUNGTAWAN NANTHASAEN
Director de fotografia	Natdanai Naksuwan
Assistant Director	Mattanee Uajarernsup
Agency Production Assistant	Yanathip Monthonbundit
Designer de produção	Cai Lian Jie
Location Manager	Decha Wattanawongchai
Guarda-roupa/estilista	Thida Rosthip
Casting	Kanjana Afasin
Post-production Producer	Apichaya Yueprayong
Editor	Sippanart Olarnsaritkul
Colorist	Arthur Lam
Compositor	Korkiat Chartprasert
Sound Designer	Nopphalux Kosakorn
Flame Artist	One Cool Production