Marcia Mendonça
Media Manager at David The Agency
São Paulo, Brasil
TituloToyota Kids
Agência
Campanha Toyota Kids
Anunciante Toyota Motor Corporation
Marca Toyota
Data da primeira Transmissão/Publicação 2023 / 5
Sector Empresarial Segurança rodoviária
História Taking a stand against drunk driving continues to be consequential. Toyota’s newest ad campaign, “Toyota Kids,” uses toy car accidents to illustrate the dangers of impaired driving. It’s been scientifically proven that alcohol consumption prior to driving a vehicle has significant effects on a driver’s reflexes, coordination and sense of danger so much so that it's comparable to that of an 8-year-old child.
Tipo de Mídia Viral
Comprimento
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