Vodafone Red - "We go through a lot to connect with our family 1"

Grey London

Grey London London, Reino Unido

862

Marca: Vodafone Red
País: Reino Unido

Anunciante: Vodafone

Titulo	We go through a lot to connect with our family 1
Agência	Grey London
Campanha	We go through a lot to connect with our family
Anunciante	Vodafone
Marca	Vodafone Red
Data da primeira Transmissão/Publicação	2023 / 9
Sector Empresarial	Serviços de telefone móvel
Filosofia	Grey London is launching a new campaign for Vodafone in Ireland to promote its RED Family plan, which allows customers to save money when they hold between 3 and 6 mobile, and now broadband accounts. The campaign RED Family, which will run across TV, VOD, radio, OOH, print, digital and social media platforms, will run for seven weeks, starting at the beginning of September. It features two TV spots, which focus on relatable family moments – a dad taking his daughter to a boy band concert and a family listening to an excruciating home violin recital by their daughter. Both end with the strap line: “We go through a lot to connect with our family.” Shot by writer and director Max Sherman (who launched his career in film with the award winning But I’d Really Have To Kill You), the idea behind the campaign is that families invest in all sorts of funny, excruciating, difficult and generally unrewarding things to stay connected to each other, but Vodafone RED Family gives them the rewards they deserve. The new work, which is centred on how families can save money by signing up to the RED Family plan, is part of the wider initiative to become more customer focussed converged brand. By introducing broadband contracts to RED Family, this multi-contract value plan means more families (of all shapes and sizes) can access great savings. The campaign by Grey London, follows up on its work for Vodafone Ireland last year, which also put family at the centre. Their “Gigahome” ad, was a touching film on a family staying connected, particularly when they needed each other most. And another spot that focussed on one of Vodafone’s many innovations, “Secure Net”, which provides tailored security online for family members.
Tipo de Mídia	Televisão
Comprimento	45 seconds
Pós produção	Electric Theatre Collective
Director de publicidade	Orla Nagle
Director de publicidade	Niall Reynolds
Director de publicidade	Olivia Farrell
Director de publicidade	Clare Cummins
Chief Creative Officer	Laura Jordan-Bambach
Director executivo criativo	David Wigglesworth
Director criativo	Chris Lapham
Director criativo	Aaron McGurk
Copywriter / Art Director	Liam Campbell
Copywriter / Art Director	Cameron Sutherland
Planner	Fiona Keyte
Planner	Thomas Bunnell
Account Management	Ayesha Datoo
Account Management	Kate Armishaw
Account Management	Genevieve Jayasekera
Account Management	Honor Munden
Produtor da agência	Anthony Borkett
Produtor da agência	Eden Hastings
Fotógrafo	Liam Murphy
Produtora	Somesuch
Realizador	Max Sherman
Produtor	Elly Camisa
Editor	Saam Hodivala
Sound Designer	Munzie Thind
Director de fotografia	Patrick Golan