|Titulo||The White Tide (en)|
|Titulo (língua original)||La marée blanche|
|Brief||A single cigarette butt can pollute up to 500 litres of water. Every year, billions of cigarette butts end up in the ocean: an ecological disaster comparable to an oil spill. On World Oceans Day, Sea Shepherd launched an awareness campaign called "The White Tide". In parallel with the outdoor campaign, a huge cigarette butt collection operation took place across French beaches.Then #FillTheBottle convinced thousands of citizens across the world to clean beaches by filling up bottles with cigarette butts.|
|Campanha||Fumer Tue L'Océan|
|Anunciante||Sea Shepherd Conservation Society|
|Marca||Sea Shepherd Conservation Society|
|Sector Empresarial||Meio ambiente e ecologia|
|História||On World Oceans Day, Sea Shepherd creates a yellow and white tide to denounce the billions of cigarettes polluting the oceans. A single cigarette butt can pollute up to 500 litres of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets. The toxic chemical components they are made of contribute to the ocean’s acidification and are deadly to the marine animals who eat them. On World Oceans Day, it is urgent to raise awareness on this serious matter. "The White Tide" is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife.|
|Tipo de Mídia||Imprensa e publicações|
|Director criativo||Damien Guiol|
|Director criativo||Samy Benama|
|Director criativo||Loïc Chauveau|
|Director de arte||Damien Guiol|
|Director de arte||Samy Benama|
|Chefe de produção||Rémy Guizerix|
|Photographer's Agent||Watch out|
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