Norauto - "Moving you every mile of the way"

BETC Paris

BETC Paris Pantin, França

1923

Titulo	Moving you every mile of the way
Agência	BETC Paris
Campanha	Moving you every mile of the way
Anunciante	Norauto
Marca	Norauto
Posted	Março 2022
Sector Empresarial	Acessórios e serviços de automóveis
História	To show the fundamental role of the brand in the transition towards the future, Norauto selected BETC Paris x BETC Fullsix to create a new strategic platform and execute a new brand campaign. The campaign will be supported by a 90 second film "Moving you every mile of the way" that highlights the services and commitments of Norauto. This campaign is a first step for the brand in affirming its new brand mission: mile after mile, we also drive motorists forward. This promise of sustainable mobility is shown in the film with the father/daughter duo. So different from each other, yet they manage to bridge the generational gap between themselves, thanks to mutual learning about small daily acts, be it on the road or in the house. Together, they are building a more virtuous future, with the support and assistance from Norauto.
Tipo de Mídia	Interatividade
Comprimento	90 seconds
Director executivo criativo	Olivier Apers
Director assistente criativo	David Dérouët
Redator	Olivier Deltour
Creative Producer	Guillaume Denecker
Director	Benjamin Parent
Produtora	HENRY
Produtor	JEAN OZANNAT
Production Director	Gaëlle Delaporte
Executive Production	Czar
Post-Production	Everest Studio
Post-Producer	Sébastien Gros
Editor	Eric Jacquemin
Digital Agency	BETC Fullsix