Titulo | Bet on a murderer - La Fôret |
Brief | Bet On A Murderer was a live betting experience developed by French TV channel France 3 to promote the launch of its new crime drama, La Forêt (The Forest). It turned a six episode crime series into an interactive game which enabled the audience to place real bets on the murderer’s identity. In partnership with betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions. |
Agência | Publicis Conseil |
Campanha | Bet on a murderer |
Anunciante | France Télévisions |
Marca | France 3 |
Data da primeira Transmissão/Publicação | 2018 / 4 |
Sector Empresarial | Programas e canais de televisão e rádio |
Legenda | Bet on a murder-La Fôret |
História | A trailer about the new France 3 TV series, it includes an interactive second screen experience allowing each viewer to take real live bets on the series murderer’s identity. |
Tipo de Mídia | Web site |
Comprimento | |
Director executivo criativo | Fabrice Delacourt |
Director executivo criativo | Olivier Desmettre |
Redator | Kevin Salembier |
Director de arte | Julien Boissinot |
art direction support | Alexandre PERDEREAU |
Account Manager | Caroline Darmon |
Account Manager | Lou Leproux |
digital strategy adviser | Guillaume Cartigny |
Digital Production | Gwladys Woimant |
editing | Jean-François Clapeau |
social media | Marie Sloutchansky |
Partner | WINAMAX |
Technical Team | Alexandre Roos |
Technical Team | Christophe Schaming |
Technical Team | Mathieu Porri |
Music & Sound Design | Prodigious |
Produtor da agência | Gwladys Woimant |
Produtora | HENRY |
Produtor | Jean-Luc Bergeron |
Produtor | JEAN OZANNAT |
Produção de som | Prodigious |
Communications Director | Nilou Soyeux |
Brand Director | Philippe Deloeuvre |
Director de arte | Eric Rinaldi |
Communications Director | Valérie Manzic‐Chiquiar |
Communications Director | Laurent Sauvage |
Director de publicidade | Amélie Sechet |
Director de publicidade | Ralph Hippocrates |
Programador | WINAMAX |
Founder | Alexandre Roos |
Founder | Christophe Schaming |
Communications Director | Mathieu Porri |