Home Box - "The Hidden Room"

Leo Burnett Middle East & North Africa

Leo Burnett Middle East & North Africa Dubai, Emirados Árabes Unidos

Prêmios

1935

Marca: Home Box
País: Emirados Árabes Unidos

Anunciante: Home Box

Titulo	The Hidden Room
Agência	Leo Burnett Middle East & North Africa
Campanha	The Hidden Room
Anunciante	Home Box
Marca	Home Box
Data da primeira Transmissão/Publicação	2022
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
Filosofia	This film, inspired from research where Home Box and Leo Burnett asked 329 domestic workers about their favorite place in the homes they work in, and out of all the places they spoke about, the workers’ living space, remained unmentioned. Through this premise, the film addresses an inequality delicately and sensitively. Expat domestic workers are employed in many homes in the Middle East, often working for years for the same families, living away from their own families. They come from all over the world. But while they work in towering skyscrapers and big villas, their rooms remain very small spaces – typically 7 feet x 10 feet, but sometimes even smaller. These rooms are often furnished with second-hand or third-hand furniture, mismatched, worn out or dingy. So, the “The Hidden Room Collection” was created by the agency, Leo Burnett Dubai. It’s a specially curated collection, designed in collaboration with Home Box’s design team, that provides beautifully designed furniture and furnishing items for the small spaces where domestic workers live. With these smart living solutions, Home Box can help to transform these spaces, so people feel at home in the homes they work in.
Problema
Tipo de Mídia	Viral
Comprimento	213 seconds
Trilha sonora	Art of Silence by Uniq featuring Onio
Produtora	Liwa Content.Driven
Director de publicidade	Ajay Antal
Director de publicidade	Kunal Kapoor
Director de publicidade	Shahzeen Rizvi
Chief Executive Officer (CEO)	Bassel Kakish
Chief Creative Officer	Kalpesh Patankar
Chief Strategy Officer	Tahaab Rais
Realizador	Tahaab Rais
Story	Tahaab Rais
Sound Designer	Tahaab Rais
Chefe de produção	Shereen Mostafa
Produtor executivo	Sagar Rege
Director de fotografia	Aeyaz
Director criativo	Aunindo Sen
Redator	Aunindo Sen
Director criativo	Kapil Bhimekar
Director de arte	Kapil Bhimekar
Redator	Paurav Shah
Equipa criativa	Smit Agrawal
Equipa criativa	Vaibhava Bhatnagar
Assistant Director	Remy Haddad
Editor	Neda Zag
Empresa de produção	Cold Cutz
Grade	Karim Mira
Colorist	Karim Mira
Grade	LZRD
Strategic & Creative Excellence Designer	Khushboo Sawlani
Account Manager	Asma Zaghdoud
Account Manager	Nadine Raad
Produtor executivo	Shane Vessaoukar
Production Coordinator	Neha Jaswani
Designer de produção	Charbel Zgheib
Production Account Director	Puja Chatterjee
Production Account Manager	Nishqa Pillai
Pós-produção	Liwa Content.Driven
Pós-produção	Shoaib Ischtiyak
Pós-produção	Nikhil Soman
Pós-produção	Talal Dakkak
Operations Director	Raed Hakim
Senior Manager	Sheni Meledath
Senior User Experience Specialist	Venkat Krish