Almosafer - "As far as we go"

FP7/RUH

FP7/RUH Riyadh, Arábia Saudita

Prêmios

12001

Marca: Almosafer
País: Arábia Saudita

Anunciante: Almosafer

Titulo	As far as we go
Agência	FP7/RUH
Campanha	As far as we go
Anunciante	Almosafer
Marca	Almosafer
Data da primeira Transmissão/Publicação	2019 / 5
Sector Empresarial	Agências de viagens, operadores de turismo
Filosofia	We all probably acknowledge that the world today is more divided that it has ever been. Even in Ramadan, a time of year that encourages empathy, generosity, compassion and opening doors, people in the Middle East as well as around the world haven’t seized to put down their divides. It often remains a world of “us” vs “them”. Almosafer (https://ae.almosafer.com/), a leading omni-channel travel brand from Saudi Arabia, is sending a message during Ramadan and after Ramadan, like never before – a message carrying the values and the true spirit of Ramadan from the Middle East to the world, through the eyes of a child. Now, Ramadan content in the Middle East tends to focus on the region itself. But, this Ramadan, Almosafer is breaking precedence among Middle Eastern brands. The brand is stepping outside the cliched Ramadan songs and traditions, and instead, it is sharing a story of a child travelling abroad, carrying the spirit of Ramadan to a place that has not experienced Ramadan. The launch film shows the child bringing the magic and beauty of Ramadan to the world, just like Christmas ads do for brands during Christmas. The film starts with the child planning her journey to meet someone very specific, setting off post Iftar (the breaking of the fast) at night, starting her Suhour (the opening of the fast pre-dawn) with a meal and dates on a flight, travelling across continents and finally, reaching her destination in a surprising reveal.
Tipo de Mídia	Interatividade
Comprimento	126 seconds
Mercado	Emirados Árabes Unidos
Produtora	Dejavu Dubai
Head of Brand	Mohamed Qanati
Produtor executivo	Manasvi Gosalia
Realizador	Tahaab Rais
Director de fotografia	Bobby Dhillon
Casting	Thalia Shihab
Produtor	Kavya Iyer
Director criativo	Ramzy Haddad
Creative Director, Copywriter	Tahaab Rais
Director de arte	Tahaab Rais
Creative Director, Copywriter	Aunindo Anoop Sen
Director criativo	Nayaab Rais
Head of Strategy	Tahaab Rais
Head of Content/PR	Nathalie Viranyi
Produtor de linha	Levan Maghradze
1st AD	Guram Bakradze
2nd AD	Irakli Pochkhua
Art	Tamo Chavchanidze
Art	Beka Sadagashvili
Wardrobe	Kato Gelashvili
Gaffer	Goglika Khaindrava
Letrista	Tahaab Rais
Cantor	Brittin Lane
Compositor	Joe Dickinson
Songwriter	Hosam Mubarak
Songwriter	Sara Alhaian
Songwriter	Bashair Alsaif
Cantor	Ekram
Editor	Rizwan Maple
Grade	Dan Mitre
Sound Designer	Joe Najm
Empresa de design sonoro	Mango Jam Studios
Sound Effect	Krish Prasad
Post-production Producer	Mary Bou Akl