Murr Television - "Bald For You"

FP7/BEY

FP7/BEY Beirut, Líbano

Prêmios

4867

Marca: Murr Television
País: Líbano

Anunciante: Murr Television

Titulo	Bald For You
Agência	FP7/BEY
Campanha	Bald for You
Anunciante	Murr Television
Marca	Murr Television
Data da primeira Transmissão/Publicação	2017 / 3
Sector Empresarial	Programas e canais de televisão e rádio
História	BALD FOR YOU: In Breast Cancer Awareness Month, for Murr Television (known as mtv), a leading Lebanese TV channel, we shocked and moved women across Lebanon, through an influencer going bald – as a message of prevention. We identified one female influencer - Francoise Freifer. And through a completely unscripted video intervention, we got her to go bald for the most important woman in her life: Her mother. Through “I’m going bald, so you don’t have to and you don’t to have to suffer from breast cancer”, Francoise then invited women and men viewing the video (on her social networks as well as on Murr Television’s social media channels) to go bald (for the women in their lives) and make a statement to women about the importance of regular checks, so that they didn’t have to suffer the agony of breast cancer. In turn, this intervention drove conversations and check-ups.
Tipo de Mídia	Televisão
Comprimento	140 seconds
Managing Diretor	Emile Atallah
Creative Strategy	Tahaab Rais
Diretor de Planejamento Estratégico	Tahaab Rais
Planeador	Carl Bou Abdallah
Director criativo	Wissam Matar
Redator	Nadyn Chalhoub
Director de arte	Rosy Mouallem
Account Manager	Mia Estephan
Digital Director	Nassif Abou Aloula
General Manager	Colette Cherfane
Digital Media Lead	Joelle Cherfane
Director de arte	Jad Chamaa
Produtora	UM Beirut