| Titulo | Life Uncensored |
| Agência | adam&eveDDB |
| Campanha | Life Uncensored |
| Anunciante | Lionsgate Entertainment Corporation |
| Marca | Starz / Lionsgate+ |
| Data da primeira Transmissão/Publicação | 2023 / 9 |
| Sector Empresarial | Meios de comunicação, publicidade, edição e produção |
| Filosofia | LIONSGATE+’s LIFE UNCENSORED campaign is brought to life in the one-night-event “A Night of Uncensored Entertainment”, solidifying the streaming platform’s position as the home of unapologetic adult escapism. As part of the latest work in the LIFE UNCENSORED campaign for LIONSGATE+, the event was created by adam&eveDDB and produced by Creative Giants. The guestlist was made up of London’s top tastemakers including influencers (Ephraim Lisk, Megan Bolton, Yvonne Victoria, Sophie Foster and more), press and partners, who were invited to experience the best and boldest of what the LIONSGATE+ platform has to offer. Hosts Envy the Drag Queen and PXSSY PALACE entertained a lively crowd inside the Film Shed adorned with dozens of TV screens displaying trailers of bold and provocative content from LIONSGATE+. On arrival guests were given a personalized passport to document their visit to four themed experience rooms dedicated to key shows – Outlander, The Great, P-Valley and Power Book IV: Force. The uncensored evening offered attendees the opportunity to visit rooms built like an 18th Century throne room, a strip club, a Scottish hilltop and a rage room set on the streets of Chicago. Within these rooms Scottish love odes were picked from trees and instagrammable regal scenes were set up for the kings and queens: the guests. Show inspired cocktails and canapes were dished up, serving an uncensored menu from ‘Exxxtra Crispy Wings’ to ‘Get Out My Grill burgers’. The event forms part of LIONSGATE+’s latest provocative campaign ‘Life Uncensored’ that positioned the premium streaming service as the ultimate destination for unapologetic adult escapism. The work from adam&eveDDB spanned TV, immersive OOH, radio, digital and social media, showcasing that LIONSGATE+ is the only place where audiences can live censor-free. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Pós produção | Absolute Post |
| Music / Sound Design | 750mph |
| Produção musical | Audio Network |
| Director de publicidade | Darren Nielson |
| Director de publicidade | Linnea Hemenez |
| Director de publicidade | Melissa “Missy” Stankowski |
| Director de publicidade | Barbara Jeffrey |
| Director de publicidade | David Hutchin |
| Client Executive Creative Director | Rama Crouch-Wong |
| Produtor | Curtis Forristal |
| Director de publicidade | Candice Heath |
| Director de publicidade | Lana Huh |
| Client Creative Director | Kirk Fennel |
| Brand Strategy Manager | Anya Hurd |
| Director de publicidade | Christian Leoni |
| Director de publicidade | Kate Bianco |
| Chief Creative Officer | Richard Brim |
| Produtor da agência | Sally Patterson |
| Produtor da agência | Petrina Kilby |
| Produtor da agência | Rebecca Treloar |
| Produtor da agência | Nereida Valles |
| Produtor da agência | Kayla Rudess |
| Chief Strategy Officer | Martin Beverley |
| Head Of Planning | Will Grundy |
| Head Of Planning | Lisa Stoney |
| Planner | Lisa Stoney |
| Chair | Tammy Einav |
| Chief Executive Officer (CEO) | Helen Andrews |
| Chief Client Officer | Miranda Hipwell |
| Managing Diretor | James Rowe |
| Diretor dos Negócios | Jo Lorimer |
| Director de contas | Lily Henry |
| Director de contas | Erin Brogan |
| Account Management Team | Emma Falkenberry |
| Director criativo | Mark Shanley |
| Redator | Jane Barker |
| Director de arte | Gaby Grant |
| Creative | Osob Yusuf |
| Animação | Niko Brown |
| Designer | Kelsey Plantas |
| Produtora | OB42 |
| Produtor executivo | Sam Holmes |
| Produtor | Jack Bradley |
| Realizador | Diego Nunez Irigoyen |
| Director de fotografia | Giuseppe Favale |
| Agência de Mídia | Local Planet |
| Empresa de produção | Shift Post |
| Editor | Saam Hodivala |
| Empresa de produção | C&A |
| Editor | James Ireland |
| Editor | Adrian Scanlon |
| Editorial Producer | Stephen Mead |
| Post-production Producer | Lisa Vaughan |
| Post-production Producer | Dannica Green |
| VFX Lead | Ben Robards |
| Colorist | Jules Wileman |
| Música | Theodore music |
| Music Supervision | Tom Stanford |
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