| Titulo | Lexus Elevate |
| Agência | Team One |
| Campanha | Lexus Elevate |
| Anunciante | Lexus |
| Marca | Lexus |
| Posted | Setembro 2016 |
| Sector Empresarial | Automóveis |
| História | After two years of partnering with the USA Pro Cycling Challenge (USAPCC), Lexus needed that extra push to be recognized as an authentic partner and supporter of the sport and to drive future consideration among this target audience. Our goal was to increase awareness of the event among spectators on-site and enthusiasts watching at home. 7M PR impressions later, we did just that. Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs and a Gold Graphis Award. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Conceito | Team One |
| Produtor executivo | Chris Graves |
| Produtor executivo | Sam Walsh |
| Produtor executivo | Michelle Craig |
| Director de fotografia | Carl Burke |
| Director executivo criativo | Alastair Green |
| Produtor executivo | Alastair Green |
| Realizador | Anrick Bregman |
| Director de arte | Quoc Lu |
| Director criativo | John Dohrmann |
| Talento | Christian Vande Velde |
| Produtor | Tiffany Otoya |
| Produtor | Kristen Little |
| Redator | Mike Rozycki |
| Designer | Lucia Matioli |
| Supervisor de conta | Jeanna Duff |
| Executivo de contas | Amy Davis |
| Produtor | Rory Mathieson |
| Produtor de linha | Alexis Celic |
| VR Technician | Joff Harris |
| Editor | Joe Randall-Cutler |
| Digital Production | UNIT9 |
| Music & Sound Design | Plan8, Stockholm |
| Chief Creative Officer | Chris Graves |