| Titulo | Doritos Penalty Shootout |
| Agência | AMV BBDO |
| Campanha | Doritos Penalty Shootout |
| Anunciante | PepsiCo Inc. |
| Marca | Doritos |
| Data da primeira Transmissão/Publicação | 2014 / 4 |
| Sector Empresarial | Snacks de aperitivo |
| Filosofia | Doritos has partnered with Joe Hart to give snack-loving teams of mates across the country the extraordinary opportunity to compete for the chance to take a penalty against the No.1 goalkeeper. Eight teams of finalists will get to compete to be in the final two to take on Joe and experience the nail-biting moment that usually only professional footballers face, except there will be an additional twist of Mexican fun thrown in… The challenge will bring together teams of mates from across the country for the ultimate test of their penalty spot skills - but to make sure the pressure doesn’t get too much, teams will have help from the legendary Mariachi Doritos. Bringing their own Mexican flavour to the game, the band will dish up a host of distractions that the keeper will have to face as he attempts to save each shot. |
| Problema | Encourage mates to enter the Doritos Penalty Shootout |
| Tipo de Mídia | Viral |
| Comprimento | |
| Pós produção | Glassworks |
| Director criativo | Steve Jones |
| Director criativo | Martin Loraine |
| Redator | Prabhu Wignarajah |
| Director de arte | Jeremy Tribe |
| Planeador | Tom White |
| Planeador | Rory Gallery |
| Account Manager | Clive Tanqueray |
| Account Manager | James Walker-Smith |
| Account Manager | Sam Phillips |
| Account Manager | Ned Paterson |
| Account Manager | Kristiana Grant |
| Produtor da agência | Richard Grisman |
| Produtor da agência | Sophie Delaney |
| Agência de Mídia | OMD |
| Planejador de Mídia | Maia Weil-Obadia |
| Planejador de Mídia | Isobel Dracup |
| Planejador de Mídia | Charles McNeill |
| Produtora | Endemol |
| Realizador | JJ Keith |
| Producer | Jules Fuller |
| Design multimédia | Jay Wing |