Titulo | Employee |
Agência | Saatchi & Saatchi |
Campanha | Playing Can't Be Bad |
Anunciante | CHANGYOU |
Marca | Online Game Developer |
Data da primeira Transmissão/Publicação | 2015 / 4 |
Sector Empresarial | Programas informáticos e produções multimédia |
História | A staff member resorts to playing games on his mobile device at work because he feels disrespected by his boss |
Problema | Developed around the idea that ‘Playing can’t be bad, the campaign contrasts some unhappy realities faced by gamers in the real world with carefree adventures they experience when gaming online. In this film titled ‘Employee’, a staff member resorts to playing games on his mobile device at work because he feels disrespected by his boss. The film includes subtle insertions of the three new games launched by Changyou. |
Tipo de Mídia | Cinema |
Comprimento | |
Chief Creative Officer | Maxi Itzkoff |
Chief Creative Officer | Mariano Serkin |
Chief Creative Officer | Carol Lam |
Chief Creative Officer | Fan Ng |
Director executivo criativo | Ariel Serkin |
Director executivo criativo | Juan-Pablo Lufrano |
Director executivo criativo | Rafael Santamarina |
Equipa criativa | Carlos Lanus |
Equipa criativa | Diego Gueler |
Equipa criativa | The Perlorian Brothers |
Produção | Adrian Aspani |
Produção | Felipe Calviño |
Produção | Ran Yin |
Director de contas | Ana Bogni |
Director de contas | Michael Lee |
Director de contas | Irene Shum |
Director de contas | Rebecca Liu |
Produtora | Primo |
Realizador | Nico Perez Veiga |
Produtor executivo | Caro Cordini |
Producer | Victoria Piantini |
Director de fotografia | Charly Ritter |
Pós produção | Pickle House |
Música | Circle of sound |
Som | la Casa Post |
Editor | Alejo Hoijman |
Digital Account Director | Saatchi & Saatchi Shanghai |