Director assistente criativo
at
Goodby Silverstein & Partners
Santafé de Bogotá, Colômbia
| Titulo | Meal for Share |
| Agência | Y&R Bogotá |
| Campanha | Meal for Share |
| Anunciante | Abaco Food Bank |
| Marca | Abaco Food Bank |
| Data da primeira Transmissão/Publicação | 2014 / 5 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | Ábaco Food Bank decided to support theirselves in a famous social network (Instagram) where people are used to upload pictures of everything they eat. They created profiles on Instagram and then uploaded pictures of rotten food, that underprivileged people are forced to eat everyday. A small descpription of the plate and important food related hashtags were published with each picture. In those pictures people also found a link (www.mealforshare.com) that redirected them to a web page where all the dishes were for sale. With the money raised, we can feed these families in a proper way. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | Mauricio Rocha |
| Director executivo criativo | Tito Chamorro |
| Director executivo criativo | Juan Pablo Alvarado |
| Director criativo | Diego Suarez |
| Director criativo | Ricardo Uribe |
| Director criativo | Julian Nuñez |
| Redator | Sebastian Sanchez |
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