Titulo | Paris |
Agência | ROSA PARIS |
Campanha | Sounds |
Anunciante | Thalys |
Marca | Thalys |
Data da primeira Transmissão/Publicação | 2015 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
História | May 2015 in France was a bonanza for holidays – 3 out of 4 weekends were holiday weekends! Thalys wanted to activate people to book tickets to visit cities on the Thalys train network.We captured the sound identities of Paris, Brussels and Amsterdam, and integrated them into three outdoor installations. Each city was represented by over 1000 sounds. Each sound had a unique headphone jack.The sounds included overheard conversations, street musicians, language lessons, market sellers, church bells, scam artists routines, and hundreds more. |
Tipo de Mídia | Exterior |
Chief Creative Officer | Jean-Francois Sacco |
Chief Creative Officer | Gilles Fichteberg |
Produtora | Birth Productions |
Director criativo | Mark Forgan |
Director criativo | Jamie Standen |
Redator | Lucile Briotet |
Director de arte | Olivier Lafaysse |
Account Manager | Camille Hemet |
Som | Schmooze |
Managing Diretor | Delphine Drutel |