HP - "Garage"

CLM BBDO

CLM BBDO Boulogne Billancourt, França

8419

Titulo	Garage
Titulo (língua original)	Garage (anglais)
Agência	CLM BBDO
Campanha	Posters - HP
Anunciante	Hewlett-Packard
Marca	HP
Data da primeira Transmissão/Publicação	2009 / 4
Produto	Printer
Produto (língua original)	Imprimante
Legenda (língua original)	Une qualité d'impression unique
História	Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike.
Filosofia	The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion.
Problema	Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand.
Tipo de Mídia	Imprensa e publicações
Director de publicidade	Jean-Pierre LeCalvez
Director de publicidade	François Martin
Director de publicidade	Gavin Skillicorn
Director criativo	Eric Pierre
Director executivo criativo	Jean-Francois Sacco
Director executivo criativo	Gilles Fichteberg
Redator	Vincent Pedrocchi
Art Buyer	Sylvie Etchemaité
Planeador estratégico	Brice Garçon
Account Manager	Frank Bauer
Account Manager	Nicolas FABRE
Account Manager	Audrey Bedoucha
Fotógrafo	Jean Yves Lemoigne
Produtora	Continental
Pós-produção	Adrien Bénard