Titulo | Label of Love |
Agência | ROSA PARIS |
Campanha | Label of Love |
Anunciante | Monoprix |
Marca | Monoprix |
Data da primeira Transmissão/Publicação | 2017 / 5 |
Sector Empresarial | Grandes armazéns, supermercados |
Legenda (língua original) | Au coeur de votre vie depuis 85 ans |
História | French people are familiar with the amusing labels on goods from Monoprix stores. Here, a young boy cuts them up and turns them into messages for a girl he's got a crush on at school. She's obviously touched, but one day she disappears. Years later, at college, he see her again, and immediately dashes off to Monoprix. Better "latte" than never. Boy meets girl. Boy falls in love. Boy sends letters declaring his love. French retailer Monoprix puts its own spin on a classic love story, using the play-on-words, tongue-in-cheek slogans printed on its packaging. These jokes have become a beloved part of French pop culture over the years, making this TV spot really hit home for French audiences. So does love win? The viewers are left to decide: the brand created 13 alternate endings on a dedicated site. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Brand Director | Nicolas Gobert |
Diretor de Planejamento Estratégico | Sacha Lacroix |
Redator | Louise Mussot |
Director de arte | Cerise Leclerc |
Marketing Director | Florence Chaffiotte |
Diretor de Estratégia | Jean-Patrick Chiquiar |
Chief Creative Officer | Gilles Fichteberg |
Chief Creative Officer | Jean-Francois Sacco |
Associate Director | Quentin Labat |
TV Production | Adélaïde Samani |
Planeador estratégico | Alexandre RIBICHESU |
Communications Director | Marion Denonfoux |
Marketing Manager | Cosima Damas |
Director de contas | Bérengère Puch |
Account Manager | Marine Dachary |
Produção de som | Schmooze |
Pós-produção | Mathematic |
Produtora | Insurrection |
Realizador | Thirty Two |