Old Spice - "The Scottish Gentle-Man"

Leo Burnett

Leo Burnett London, Reino Unido

8185

Titulo	The Scottish Gentle-Man
Agência	Leo Burnett
Campanha	The Old Spice #GentleManHunt
Anunciante	Procter & Gamble
Marca	Old Spice
Data da primeira Transmissão/Publicação	2013 / 12
Sector Empresarial	Banho, gel para banho
Filosofia	The face of Old Spice and legendary man’s man, Isaiah Mustafa, is coming to the UK to go on a nationwide ‘Gentleman Hunt’. Isaiah is embarking on a fact-finding mission across the UK to find out what makes the UK man so manly. The UK is a diverse place, made up of many regions all with their own unique gentlemanly idiosyncrasies and characteristics. However, what unites them is that the UK male has something unique, something that no other man in the world can truly claim, the ability to be a GENTLE-MAN. It is quintessentially British, and from this day forth, Old Spice is empowering every single male in the UK to become the man they could be; The GENTLE-MAN.
Tipo de Mídia	Viral
Comprimento	54 seconds
Director de publicidade	Guillaume Charles
Redator	Ben Newman
Director de arte	Milo Williams
Planeador	Paolo Nieddu
Agência de Mídia	SMV
Planejador de Mídia	James Thomas
Produtora	Unit9
Realizador	Michael Sugarman
Editor	Sam Bailey
Producer	Giles Smith
Som	Toolshed
Colorização	Dan Moran
Pós produção	Smoke & Mirrors
Efeitos especiais	Richard Payne