| Titulo | THE NAME CONFUSION |
| Agência | Republica Havas |
| Campanha | THE NAME CONFUSION |
| Anunciante | A.L.M.A. / Racing Club |
| Marca | A.L.M.A. / Racing Club |
| Data da primeira Transmissão/Publicação | 2023 / 4 |
| Sector Empresarial | Outros |
| Legenda | THE NAME CONFUSION |
| História | Confusing people is one of the main symptoms of Alzheimer’s disease. That’s why, during the Argentine Professional Soccer League’s 11th game day, the Fight Against Alzheimer’s Association (A.L.M.A.) and Racing Club joined in a collaborative effort in which each of the Club’s 11 players went onto the field with another teammate’s last name printed on the back of their jersey. But the confusion started ahead of the game on the Club’s social media, and people kept talking about it well after the game. |
| Filosofia | Confusing people is one of the main symptoms of Alzheimer’s disease. That’s why, during the Argentine Professional Soccer League’s 11th game day, the Fight Against Alzheimer’s Association (A.L.M.A.) and Racing Club joined in a collaborative effort in which each of the Club’s 11 players went onto the field with another teammate’s last name printed on the back of their jersey. But the confusion started ahead of the game on the Club’s social media, and people kept talking about it well after the game. |
| Resultado | More than 179 MM Impressions 98% positive sentiment Never in history has A.L.M.A. had so many inquiries or so many interactions on its humble social networks. |
| Tipo de Mídia | Branded Content |
| Comprimento | |
| Mercado | Argentina |
| Chief Creative Officer | Tony Waissmann |
| Director criativo | Martín Stuart |
| Director assistente criativo | David Thackeray |
More Work
SEE ALLSARAH
- MARCA:
- AMNESTY INTERNATIONAL PERU
- AGÊNCIA:
- Republica Havas
MARY 1
- MARCA:
- AMNESTY INTERNATIONAL PERU
- AGÊNCIA:
- Republica Havas
MARY 2
- MARCA:
- AMNESTY INTERNATIONAL PERU
- AGÊNCIA:
- Republica Havas
oBko
- MARCA:
- ALMA
- AGÊNCIA:
- Republica Havas
POLICE
- MARCA:
- Café Versailles
- AGÊNCIA:
- Republica Havas
ZOMBIE
- MARCA:
- Café Versailles
- AGÊNCIA:
- Republica Havas
Paparazzi
- MARCA:
- Café Versailles
- AGÊNCIA:
- Republica Havas
HIPPIE
- MARCA:
- BANZA
- AGÊNCIA:
- Republica Havas
FIREWOMAN
- MARCA:
- BANZA
- AGÊNCIA:
- Republica Havas