| Titulo | Boxing Glove |
| Agência | Atalah & Viveros |
| Campanha | Mi Gesto |
| Anunciante | Amnesty International |
| Marca | Amnesty International |
| Posted | Novembro 2013 |
| Sector Empresarial | Direitos humanos |
| História | This campaign drives Chileans to sign a digital petition so that the presidential candidates in the current election commit to uphold human rights in Chile if put in office. The main idea is that by being able to make a simple digital gesture, one makes a human one. The integrated campaign includes print, radio, web, a music video and smartphone app. In addition to making one’s digital gesture via the app, the user can also “interact” with the presidential candidates in an innovative way. |
| Tipo de Mídia | Imprensa e publicações |
| Director criativo | José Atalah |
| Director criativo | Eduardo Viveros |
| Equipa criativa | Felipe Díaz |
| Equipa criativa | Alexander Rengifo |
| Produtor executivo | Crystal Campbell |
| Director de arte | Vinicius Costa |
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- MARCA:
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- AGÊNCIA:
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- MARCA:
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- AGÊNCIA:
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- AGÊNCIA:
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