Blend-a-med - "Smiling Monuments"

Hypermediaisobar Warsaw, Polônia

10831

Titulo	Smiling Monuments
Agência	Hypermediaisobar
Campanha	Smiling Monuments
Anunciante	Procter & Gamble
Marca	Blend-a-med
Data da primeira Transmissão/Publicação	2013 / 8
Produto	Whitening tooth paste
Sector Empresarial	Pasta de dentes
História	On August 9th five well-known Warsaw statues went undergo seemingly small, but significant metamorphosis – they began to smile. Every smartphone user, walking nearby the statues, was able to change their stony faces, by putting on them smiles. Action of blend-a-med aimed at turning attention to the fact, what big role plays smile in our life. We often don’t pay attention to it, but it is the smile, which makes us feel younger and more attractive. With a smile we win sympathy of the others, we gain friends and increase our chances for professional success. It’s also worth remembering, that smile relaxes us and makes us feel happier – it’s work of endorphins, called hormones of happiness. When we laugh, we stimulate our organism to produce more of them.
Tipo de Mídia	Ambient
Comprimento	65 seconds
Director criativo	Maciej Nowicki
Redator	Marta Hermanowicz
Redator	Konrad Słonecki
Director de arte	Jacek Gierlasiński
Director de contas	Teresa Szabłowska
Fotógrafo	Bartosz Morawski
Fotógrafo	Anna Wydro
Fotógrafo	Anna Caban