Ecox - "Emergency Bikes"

Wunderman Thompson

Wunderman Thompson Boulogne Billancourt, França

3621

Titulo	Emergency Bikes
Agência	Wunderman Thompson
Campanha	Emergency Bikes
Anunciante	Ecox
Marca	Ecox
Posted	Setembro 2020
Sector Empresarial	Outros
História	Paris is the most congested city in Europe. When an emergency occurs, every minute counts: each minute lost in traffic by doctors means a 10 percent less chance of survival for patients. So, we had to help emergency doctors move faster.We created Emergency Bikes: the first urban proof medical vehicle. We worked with Ecox, the French electric bike specialist, and the Paris Emergency Services to develop a tailor-made solution made exclusively for doctors, born through innovative technology.Designed to slide through heavy traffic and with the ability to park easily in limited spaces, Emergency Bikes allow doctors to cross Paris faster than using any other vehicle.
Tipo de Mídia	Case Study
Comprimento	125 seconds
Chief Executive Officer (CEO)	Vincent Druguet
Director executivo criativo	Thomas Derouault
Director criativo	Paul-Emile Raymond
Director criativo	Adrien Mancel
Director de arte	Julien Chesné
Redator	Eric Auvinet
Project Manager	Solenn Laurent
Chefe de produção	Valérie Montiel
Produtor da agência	Fanny Renard
Pós produção	Leslie Marchand
Director de publicidade	Mathieu Froger