Petra Tiziani
London, Reino Unido
TituloJust Browsing, Thanks
Agência
Campanha Derrick Rose Jump Store
Anunciante adidas
Marca adidas
Data da primeira Transmissão/Publicação 2013 / 7
Sector Empresarial Calçado Desportivo
História The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience.
We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself.
How much for the shoes? Free. If you can get them.The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game.
Tipo de Mídia Imprensa e publicações
Comprimento
Chief Creative Officer
Director executivo criativo
Director criativo
Director criativo
Account Manager
Executivo de contas
Planeador estratégico
Produtor da agência
Produtor da agência
Director de fotografia
Realizador
Editor
Designer
Fotógrafo
Produtor
Produtor
Art Buyer

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