MasterCard - "Ok, Babcia"

McCann Worldgroup Sp. z o.o.

McCann Worldgroup Sp. z o.o. Warszawa, Polônia

2174

Titulo	Ok, Babcia
Brief	During the pandemic we’ve started to cook at home more than ever. We crave forcomfort food, and who knows comfort food better than our Babcias (PolishGrannies). Mastercard connects people who look for traditional recipes with thosein need for contact by using voice assistant technology.
Agência	McCann Worldgroup Sp. z o.o.
Campanha	Ok, Babcia
Anunciante	Mastercard International
Marca	MasterCard
Posted	Julho 2021
Sector Empresarial	Cartões de crédito
História	Mastercard Poland hijacked Google Voice Assistant to give AI a surprising upgrade.
Tipo de Mídia	Case Study
Comprimento	133 seconds
Global ECD, CCO	Adrian Botan
Chief Creative Officer	Catalin Dobre
Director executivo criativo	Marcin Sosiński
Group Business Director	Małgorzata Tereszczenko
Director criativo	Bartek Klimaszewski
VP, Digital Strategy	Mike Cooper
Director de arte	Janka Szwykowska
Supervisor de conta	Natalia Rostworowska
Agency Producer	Dominika Grzegdala
Redator	Filip Kurkiewicz
Redator	Zbigniew Marczak
Social Media Manager	Natalia Żmuda
Traffic Manager	Jędrek Zamorowski