| Titulo | Proper Order |
| Agência | BBDO New York |
| Campanha | Proper Order |
| Anunciante | CVS Caremark Corporation |
| Marca | CVS |
| Data da primeira Transmissão/Publicação | 2018 |
| Sector Empresarial | Drogarias, lojas especializadas |
| Filosofia | Script (English);Some things in the order proper need done to be;Such as prescriptions taking;But Americans up to fifty percent of properly take don’t;So easier labels to follow CVS Pharmacy made;By prescriptions taking in the order proper, work better they can;A message Pharmacy CVS from;Entry Summary;This spot ran only in the U.S. Native English speakers will instantly realize that the words of the script have been rearranged so that they feel jumbled, while still conveying a coherent message.?;Brief Explanation;To call attention to the fact that prescriptions are more effective when taken in the proper order, the announcer actually delivers the message using words that are OUT of order. The service being advertised is a prescription labeling system that helps people take their medication at the right times. |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Agency Account Team | Corey Cirillo |
| Agency Account Team | Laura Perrizo |
| Agency Account Team | Katie OHern |
| Partnerships Director | Alex Marsh |
| Head of Partnerships | Alex Marsh |
| Partnerships Director | Tyler Harris |
| Global Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Director executivo criativo | Tom Darbyshire |
| Director criativo | Billy Custer |
| Director criativo | Gro Frivoll |
| Director of Integrated Production | David Rolfe |
| Sound Engineer | Tim Leitner |
| Music Prod Company | eg+ worldwide |
| Music Producer | Chris Cassar |
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