Bruno Macri
Creative Director at DDB Argentina, Buenos Aires
Buenos Aires, Argentina
TituloWalls that search
BriefMissing Children online activity needed a boost. So we mixed the unlikely to be shared photos of missing children with the work of street artists, a much more shared topic on social media. Walls that Search is the first campaign that uses street art as a new way of helping. The campaign was so effective that one of the was found as it was on air.
Agência
Campanha Walls that are looking for
Anunciante Missing Children Argentina
Marca Missing Children Argentina
PostedJaneiro 2019
Sector Empresarial Instituições, organizações não governamentais
História NGO that focuses on the search of lost children.
Tipo de Mídia Viral
Produtora
Director criativo
Director criativo
Redator
Director de arte
Produtor da agência
Produtor da agência
General Creative Director
General Creative Director

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