Graubünden Tourism - "The Village-Phone promotion"

Jung von Matt/Limmat Werbeagentur AG

Jung von Matt/Limmat Werbeagentur AG Zürich, Suíça

23498

Titulo	The Village-Phone promotion
Agência	Jung von Matt/Limmat Werbeagentur AG
Campanha	The Village-Phone Promotion
Anunciante	Graubünden Tourism
Marca	Graubünden Tourism
Data da primeira Transmissão/Publicação	2016 / 7
Sector Empresarial	Destinaçãoes (Países e lugares)
História	Graubünden’s small villages wanted to attract more tourists. A campaign was needed that would appeal to stressed-out city dwellers. The idea: There are a lot of very quiet mountain villages in Graubünden. "Tschlin", a cute little village, is so quiet there that when the public telephone rings in the main square, it is heard throughout the village. Residents used this telephone for a competition. The promise: If you call us on this phone and we don’t hear it, you’ll win a holiday. Just leave a message on the answering machine and you're part of the raffle.
Tipo de Mídia	Case Study
Comprimento	160 seconds
Director criativo	Samuel Christ
Director criativo	Johannes Raggio
Director criativo	Marco Zimmerli
Redator	Alain Eicher
Director de arte	Lukas Frischknecht
Director de arte	Andrea Klainguti
Director de arte	Joelle Hauser
Produtor da agência	Sarida Bossoni
Director de contas	Marco Dettling
Director de contas	Monika Arnold