Philips Sonicare - "Like You've Never Felt Before"

Ogilvy Worldwide

Ogilvy Worldwide New York, Estados Unidos

19917

Marca: Philips Sonicare
País: Estados Unidos

Anunciante: Philips

Titulo	Like You've Never Felt Before
Agência	Ogilvy Worldwide
Campanha	Innovation AND You
Anunciante	Philips
Marca	Philips Sonicare
Data da primeira Transmissão/Publicação	2015 / 5
Sector Empresarial	Escova de dentes
História	his isn’t your typical 4 in 5 dentists recommend commercial. As you’ll see in the spot, once the Sonicare toothbrush users are finished doing their daily brush, they are so inspired from the feeling the electronic toothbrush gives them, they literally are speechless and cannot help but dance in sync with the electronic brush on the countertop. And yes – the tooth brush does dance! It cannot resist the dancing urge with its 62,000 brush movements per minute. The ‘Live You’ve Never Felt’ campaign comes with motive. Philips did their homework and found that 65% of Americans are still using manual toothbrushes, simply because they think they are good enough to get the job done and are unaware of the short-term benefits of electronic toothbrushes. The spot is part of a larger campaign designed to persuade manual toothbrush users to make the switch to Philip’s Sonicare electronic toothbrush, a brush that gives you healthier and cleaner gums in just two weeks and like many of its fans have verifiably said, gives you an indescribable feeling of confidence.
Tipo de Mídia	Televisão
Comprimento	33 seconds
Senior Partner, Group Creative Director	Victoria Azarian
Redator	Parker Sims
Redator	Allison Lackey
Senior Partner, Managing Director	Spencer Osborn
Executive Group Director	Gosia Plewako
Executive Group Director	Jennifer Natuzzi
Supervisor de conta	Justin Cohen
Assistant Account Executive	Kyle Hodgkins
Business Manager	Lisa Rosario
Produtor	Sarissa Karnbach
Music Production Coorindator	Karl Westman
Music Production Coordinator	Michael Freeman
Produtora	Sweetshop
Realizador	Kathi Prosser
Empresa de produção	Cosmo Street
Editor	Mark Ptter
Assistant Editor	Jon Allen
Produtor	Anne Lai
Produtor executivo	Maura Woodward
Graphics / Visual Effects	Switch FX
Flame Artist	Jon Magel
Flame Artist	Andrew Rea
Produtor	Cara Flynn
EP	Diana Dayrit
Auditivo	Heard City
Engenheiro de áudio	Keith Reynaud
Colorização	Nice Shoes
Colorist	Chris Ryan
Group Planning Director	Kirsten Miller