Vanmoof - "Reverse"

Halal

Halal Amsterdam, Países Baixos

Prêmios

2927

Marca: Vanmoof
País: Países Baixos

Anunciante: Vanmoof

Titulo	Reverse
Titulo (língua original)	Future is Forwards
Agência	Halal
Campanha	Ride the Future
Anunciante	Vanmoof
Marca	Vanmoof
Data da primeira Transmissão/Publicação	2021 / 8
Sector Empresarial	Bicicletas
História	The new film opens on an all-too-familiar scene: the chaos of a city center in gridlock. And as sweaty commuters climb back into their metal boxes, the film’s message is clear: car domination is a thing of the past. We witness a car collision unfold in reverse; angry and frustrated drivers; stressed pedestrians in a hazy fog of pollution; and a cramped bus with frustrated passengers packing in like sardines. It’s not a pretty sight. Triumphantly, a bike and its rider rise above the clamor of the city and glide serenely through the chaos. Effortlessly moving forward, she zips through the gridlock, while all around her, cars and their drivers symbolically reverse in time. VanMoof’s commercial demonstrates that returning to the dysfunctional status-quo of congestion, pollution, and road rage is not the way forward. Riding bikes, on the other hand, is the breath of fresh air that both our environment and city-dwellers desperately need.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Produtora	Halal
Director criativo	Pascal Duval
Chefe de produção	Joeri Breebaart
Project Manager	Samara Van der Valk
Realizador	Paul Geusebroek
Director de fotografia	Menno Mans
Produtor executivo	Gijs Determeijer
Producer	Job Sanders
Producer	Josefine Bothe
Production Coordinator	Sara Iseli
Service Production	Shelter
Editor	Brian Ent
Empresa de design sonoro	Sauvage Sound Studios
Produção musical	Sizzer
Grading	Laurens Orij
Pós-produção	Glassworks Amsterdam
Chief Marketing Officer (CMO)	Andrew Smith