Christine MacLean
Director criativo at Re.Agency
Toronto, Canadá
TituloStrangers in Conversation 1
Agência
Campanha Strangers in Conversation
Anunciante Uniting
Marca Uniting
PostedOutubro 2017
Sector Empresarial Acções caridade, fundações, voluntariado
Legenda What happens when complete strangers sit down for a conversation?
História Uniting has been providing services to the community for over 100 years. To show the incredible breadth of their community work, we brought together pairs of people that Uniting had helped, each from vastly different backgrounds, to hear eachother’s stories. From an initial list of over 100, 10 pairs were cast. As natural chemistry was critical, pairs were matched based on a common theme, such as identity struggles or the need to leave home. This nuanced casting laid the ground for real, raw conversations that showed the depth of Uniting’s work.
Tipo de Mídia Televisão e Cinema
Comprimento
Director de arte
Casting Director
Director criativo
Director criativo
Design Director
Realizador
Director de fotografia

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