Pringles - "Wonderfully Different"

Grey London

Grey London London, Reino Unido

3120

Marca: Pringles
País: Reino Unido

Anunciante: Kellogg's

Titulo	Wonderfully Different
Agência	Grey London
Campanha	Wonderfully Different
Anunciante	Kellogg's
Marca	Pringles
Data da primeira Transmissão/Publicação	2023 / 2
Sector Empresarial	Batatas fritas, snacks crocantes, bolachas de água e sal
Filosofia	Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different. At the heart of the campaign is social and TV, targeting social explorers, constantly finding the fun in everyday moments, and sharing with others. Design-led hamster-sized gig posters were produced that were fly posted across London and shared on social channels to tease the launch of the Wonderfully Different campaign. The campaign follows an attention-grabbing #MultiGRAINnotMultiGRAN OOH/social campaign last year that confirmed new Pringles Multigrain are indeed 100% gran free. The new spot will run on TV, VOD, OLV and social media channels in the UK until March 15th.
Tipo de Mídia	Televisão
Comprimento	36 seconds
Produtora	Biscuit Filmworks UK
Global Chief Creative Officer	Javier Campopiano
President & Chief Creative Officer	Laura Jordan Bambach
Director executivo criativo	David Wigglesworth
Group Creative Director	Christopher Lapham
Group Creative Director	Aaron McGurk
Equipa criativa	Christopher Lapham
Equipa criativa	Aaron McGurk
Equipa criativa	Cameron Sutherland
Designer	Christopher Lapham
Designer	Aaron McGurk
Planning Partner	Lee Barber
Diretor de Estratégia	Gilliam Caldwell-Dunn
Managing Partner	Agi Varanyi
Group Business Director	Tamsine Foggin
Director de contas	Alice Ashwell
Produtor executivo da agência	Nazneen Read
Produtor da agência	Anthony Borkett
Assistant Producer	Angel Nkomo
Project Manager	Elly Knott
Agência de Mídia	Carat
Planning Partner	Greg Paterson
Market Planning Director	Chantelle Townsend
Account Director, Media	Becky Linares
Planejador de Mídia	Oli Rose
Realizador	Jeff Low
Produtor	Kwok Yau
Produtor executivo	Rupert Reynolds-Maclean
Director de fotografia	Matthew Emvin Taylor
Designer de produção	Ollie Hogan
Empresa de produção	Shift Post
Editor	Saam Hodivala
Editorial Producer	kirsty Oldfield
Assistant Editor	Adam Buckmaster
VFX Company	Untold Studios
VFX Creative Director	Ben Cronin
VFX Supervisor	Rebecca Clay
Lead VFX Artist	Tom Moreland
VFX Artist	Richard Harris
VFX Producer	George Reid
VFX Executive Producer	Ian Berry
Pós produção	Untold Studios
Colorist	Julien Alary
Compositor	Jeff Low
Som	Gramercy Park Studios
Sound Engineer/Head of Audio	Zak Kurtha
Executive Sound Producer	Richard Donaghue