1-800-CONTACTS - "Duel"

Pereira O'Dell

Pereira O'Dell San Francisco, Estados Unidos

7649

Marca: 1-800-CONTACTS
País: Estados Unidos

Anunciante: 1-800-CONTACTS

Titulo	Duel
Agência	Pereira O'Dell
Campanha	Never Run Out of Contacts
Anunciante	1-800-CONTACTS
Marca	1-800-CONTACTS
Data da primeira Transmissão/Publicação	2016 / 1
Sector Empresarial	Drogarias, lojas especializadas
Legenda	Never run out of contacts.
História	Pereria & O'Dell has launched a new campaign for 1-800-CONTACTS that focus on the retailer's mobile app. The work is an extension of the “Never run out of contacts” platform which first launched in Dec 2014. Four :15 spots (Duel, Moses, Astronaut, Simple Life) emphasize the short-cuts available within the 1-800-CONTACTS mobile app. For instance, you can now place your order with no more than 3-taps of the app or by just snapping a picture of your prescription. A qualitative study by Market Pulse showed that the re-ordering process was the #1 frustration among contact lens wearers and 1-800-CONTACTS aims to bring levity to consumers while focusing on the simplified features of the mobile application. Since the launch of the “Never Run Out of Contacts” campaign new orders have increased nearly 5% with new sales revenue up 11%. The app was downloaded over 600K in 2015 with new site visitors up by 12%. The TV spots will run across major cable networks through April 2016 and supported by radio and social media efforts.
Tipo de Mídia	Televisão
Comprimento	15 seconds
Mercado	Estados Unidos
Mais Informações	http://www.1800contacts.com
Empresa de design sonoro	740 Sound Design & Mix
Group Creative Director	Jason Apaliski
Group Creative Director	Robert Lambrechts
Director assistente criativo	Katie Brinkworth
Group Creative Director	Brett Beaty
Redator	Simon Friedlander
Broadcast Producer	Bill Spangler
Director de contas	Ashley Brown
Produtora	Tool
Empresa de produção	Cut and Run LA
Efeitos especiais	Ntropic
Produção musical	Massive Music