| Filosofia | House 337 has created a striking digital out-of-home campaign for THE OUT, Jaguar Land Rover’s luxury car rental service. Aiming to boost awareness and usage of the service among THE OUT’s target audience of affluent city dwellers, the campaign focuses on the spectacular landscapes that can be experienced by renting a car from THE OUT. Media agency Bountiful Cow planned and bought the media which runs on nearly 1000 digital out-of-home sites. Programmatically activated via MIQ, based on enriched external data sets to reach the right audiences, the campaign appears across London, including roadside, shopping locations as well as London travel hubs, the campaign shows inspiring moments that bring people together on car journeys. One execution has a view from a car window of beautiful mountainous terrain with the line “Invest in moments, not markets” followed by the campaign slogan “Rent a car. Escape the ordinary.” A second execution shows a rocky landscape with the line “It begins with the journey. Rent a car. Escape the ordinary.” House 337 developed the campaign through a sprint activation, taking just one week from receiving the initial brief to creating the strategic development, design and artwork. The campaign incorporates the overarching brand messaging of THE OUT, encouraging city dwellers to break their routine and escape the city. |
