ParticipACTION - "Mall Walkers"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

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Marca: ParticipACTION
País: Canadá

Anunciante: ParticipACTION

Titulo	Mall Walkers
Agência	Zulu Alpha Kilo
Campanha	Mall Walkers
Anunciante	ParticipACTION
Marca	ParticipACTION
Data da primeira Transmissão/Publicação	2024 / 1
Sector Empresarial	Instituições, organizações não governamentais
História	Growing up, we’re always warned about the dangers of peer pressure and falling in with a bad crowd. In a satirical twist on PSA tropes, ParticipACTION’s latest campaign is demonstrating that some groups are worth falling into. Using the tagline “Fall in with an active crowd.,” the campaign shows the health and social benefits of joining different exercise, sport and activity-based groups by parodying familiar peer pressure tropes. The launch TV spot features a distraught woman talking about how her husband hasn’t been the same ever since joining the Mall Walkers, lamenting how he started dressing like them and worrying he might even be “doing stairs.” The video ends with the woman warning, “once you become a Mall Walker, there’s no way out.” Recent research conducted by ParticipACTION revealed a prevalent misperception: most people underestimate how many of those around them - their friends, family members and neighbours - are getting enough physical activity. This new campaign aims to correct this misperception by showcasing the physical activity that is happening all around us and positioning movement as the “in thing” that people want to be a part of.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Agency	Zulu Alpha Kilo NY
Pós-produção	Rooster Post Production
Creative Chairman	Zak Mroueh
Chief Creative Officer	Jenny Glover
Chief Creative Officer	Brian Murray
Director criativo	Jonah Flynn
Redator	Jonah Flynn
Director criativo	Michael Siegers
Director de arte	Michael Siegers
Account Manager	Robyn Morrissey
Account Manager	Jaya Rizzi
Account Manager	Sabrina Zavarise
Chief Strategy Officer	Heather Segal
Strategy Team	Cameron Fleming
Produtor	Francesca Marchese
Produtor	Lena Hamady
Agência de Mídia	M. Hyde
Agência de Mídia	M&K Media
Media Team	Julie McIlroy
Media Team	Jennifer Young
Produtora	Partners Film
Produtor executivo	Aerin Barnes
Produtor de linha	Jeff Schwartz
Realizador	Michael Downing
Editor	Paul Proulx
Editorial Producer	Sam Mclaren
Efeitos especiais	CPI Colour
Efeitos especiais	Mike Bishop Fort York VFX
Finishing	CPI Colour
Finishing	Mike Bishop Fort York VFX
Lead Flame Artist	Marco Polsinelli
Pós produção	Valerie Moss
Realizador	Adam Damelin
Compositor	Adam Damelin
Produtor executivo	Nicola Treadgold
Mac Artists	Cecilia Bernasch
Agency	The French Shop
Agency Manager	Mélanie Duguay
Agency Manager	Jennifer Lankry
Agency Manager	Catherine Renaud
Assistant Editor	Audrey Crunkleton
Colorist	Jason Zukowski
Color Assist	Jose Salinas
Flame Assistant	Parker Nugent
Flame Assistant	Serina Choi
Empresa de design sonoro	Eggplant Music + Sound
Produtor	Andrew Sekine