| Titulo | 4000 Cover Stories |
| Brief | Homicide continues to be one of the leading causes of death for young Indigenous Women, at a rate 12 times higher than that of all other women in Canada. While the number of Murdered and Missing Indigenous Women and Girls (MMIWG2S) continues to rise, many Canadians still see MMIWG2S as an isolated issue, not an ongoing genocide. The lack of media attention around MMIWG2S means many Canadians are unaware of the seriousness of the issue, resulting in a lack of pressure to keep governments accountable. The Native Women’s Resource Centre of Toronto needed to give every Missing or Murdered Indigenous Woman and Girl the media attention they deserved, and open Canadians eyes to the real scale of this ongoing genocide. |
| Agência | Forsman & Bodenfors Toronto |
| Campanha | 4000 Cover Stories |
| Anunciante | Native Women's Resource Centre of Toronto (NWRCT) |
| Marca | Native Women's Resource Centre of Toronto (NWRCT) |
| Data da primeira Transmissão/Publicação | 2022 / 10 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | To open Canadians eyes to the scale of the ongoing genocide of Missing and Murdered Indigenous Women we created a newspaper full of only cover stories, 4000 of them, to give every MMIWG2S the media attention they deserved and tell their true stories. |
| Tipo de Mídia | Case Study |
| Executive Assistant | Daniela Arango |
| Agency | Sebastian Forsman |
| Agency | Forsman & Bodenfors Montréal |
| Director de arte | Alexandra McGuirk-Penedo |
| Director de arte | Fábio Penedo |
| Equipa criativa | Morgan Wroot |
| Head of Strategy | Andrew Carty |
| Director of Strategy | Henry Goodman |
| Managing Diretor | Julien Bissuel |
| Supervisor de clientes | Hannah Casey |
| Produtor | Meghan Cheesbrough |
| Director of Content | David Quach |
| PR | Veritas Communications |
| Media (Agency side) | PHD Canada Toronto |
| Executive Director | Pamela Hart |
| Redator | Darby Clarke |
| Equipa criativa | Seumas Slingerland |
| Equipa criativa | Chantal Lamont |
| Equipa criativa | Michael Liao |
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