Alcoholics - "Fellini Forward"

Wunderman Thompson

Wunderman Thompson Milan, Itália

Prêmios

1901

Marca: Alcoholics
País: Itália

Anunciante: Campari Group

Titulo	Fellini Forward
Brief	Using artificial intelligence, we set out to unearth Fellini’s creative genius in ways that had never been done before and create a new short film infused with the essence of the Italian director. By training an AI on Fellini’s past works, we would be able to generate new ideas for a new piece of cinema that felt authentically Felliniesque. We would need to use a mixture of off the shelf and bespoke AI tools - although some of these tools had been used before, the way that we were combining them to create a new workflow was completely unique. Then, we corroborated the AI’s suggestions with a team of human experts - creatives and members of Fellini’s family and crew - to validate that what we were doing felt true to the director’s style. The whole project was filmed throughout in a one-of-a-kind documentary by award winning duo ZCDC.
Agência	Wunderman Thompson
Campanha	Fellini Forward
Anunciante	Campari Group
Marca	Alcoholics
Posted	Novembro 2021
Sector Empresarial	Bebidas alcoólicas
História	Since its creation, Campari has pushed the boundaries of creativity unlocking the passion of artists across different fields. Working with word famous names such as Sorrentino, Sollima and Garrone - within the Red Diaries format - the relationship between the brand and cinema has grown strong over the years.In 2020, for the 160th anniversary of Campari and the 100th anniversary of Federico Fellini, the challenge was to be more than just a sponsor, in order to become a real game changer: in other words, to create something groundbreaking, forward-looking and able to leave a mark in the cinema world.
Tipo de Mídia	Case Study
VP Global Creative Director	Sergio Rodriguez
Chief Creative Officer	Lorenzo Crespi
Director criativo	Lorenzo Branchi
Director criativo	Dario Marongiu
Senior TV Producer	Virginie Alexandre
Director de arte	Arianna Nitri
Planeador estratégico	Andrea Betti
Global Client Leader	Ruth Arban
Client Services Director	Marco Croci
Client Services Director	Lorenzo Salemme
Director de contas	Eliza Guarienti
Supervisor de conta	Federica Carpanzano
Executivo de contas	Marco Celletti
Director criativo	Maximilian Niemann
Project Director	Marc D
Produtor executivo	Martino Butti
Producer	Yi Nong Dong
Director técnico	Maciej Zasada
Produtora	UNIT9
Realizador	Harry Starkey-Midha
Realizador	Drea Cooper
Realizador	Zackary Canepari
Produtor	Gary Kout
Produtor executivo	Adam Dolman