Samsung - "Wildlife Watch"

Edelman

Edelman London, Reino Unido

Prêmios

1859

Marca: Samsung
País: Reino Unido

Anunciante: Samsung

Titulo	Wildlife Watch
Agência	Edelman
Campanha	Wildlife Watch
Anunciante	Samsung
Marca	Samsung
Posted	Outubro 2021
Sector Empresarial	Eletrodomésticos e áudio-visual
História	During Covid, poaching in Africa skyrocketed because there were fewer tourists to keep an eye on the wildlife. Samsung promotes technology for good, with an upcycling programme that aims to reimagine phones into new, beneficial roles.What if we could fight poaching, while proving that Samsung has the best phones in the world?We created Wildlife Watch: a customised live streaming experience that enables anyone in the world to be a virtual wildlife ranger using Samsung phones as surveillance devices.Upcycled Samsung Galaxy handsets planted to live-stream from across the African plains made way for 24-hour worldwide wildlife watch, protecting animals and raising awareness of poaching.
Tipo de Mídia	Case Study
Comprimento	117 seconds
Director de publicidade	Anouska Ruane
Director de publicidade	Camilla Barrett
Chief Creative Officer	Stefan Ronge
Chief Creative Officer	Mattias Ronge
Client Strategist	Miranda Mitchell
Earned lead	Nicki Cooper
Director assistente criativo	Denesh Agnihotri
Director criativo	Anuj Shah
Director criativo	Martin Jon Adolfsson
Director criativo	Prinolon Govender
Director técnico	Myles Cameron
Head of Design	Steve Malkerty
Produtor da agência	Greg Hemes
Produtor	Fernando April
Project Manager	Peter Norris
Project Director	Claire Fraser
Associate Director	Kirsten Mackenzie
Digital Planner	Penny Lipsham
Digital Associate Director	Renato Ivaldi
Business Affairs	Melita Watt