SingleCut Beersmiths - "SingleCut Notes IPA"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

Prêmios

13453

Marca: SingleCut Beersmiths
País: Estados Unidos

Anunciante: SingleCut Beersmiths

Titulo	SingleCut Notes IPA
Brief	Notes IPA is the first beer crafted to teach you guitar. Four distinct labels were designed to display a guitar fretboard and a foundational chord: C, D, G or E minor. By gripping the can like you would a guitar, you can learn the finger positions for these chords and get a feel for guitar strings through the label’s tactile finish. Scanning the Snapchat code on the labels activates a shareable augmented reality guitar lesson right on the can and turns it into a playable instrument. The pull tab is even fitted with a custom-made guitar pick – designed to pop open the beer and pop off for you to play with.
Agência	Zulu Alpha Kilo
Campanha	SingleCut Notes IPA
Anunciante	SingleCut Beersmiths
Marca	SingleCut Beersmiths
Data da primeira Transmissão/Publicação	2021 / 7
Sector Empresarial	Bebidas alcoólicas
História	While beer and guitars have always gone hand in hand, Notes IPA aims to create the guitar heroes of tomorrow. Four-packs of the beer come with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. Cans also come with a crafty production innovation: an authentic, injection moulded guitar pick fitted right on the pull tab. These custom-made picks not only pop open the beer, but they also pop off for you to play with. And for an interactive demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to visualize finger positions for each chord right on the can, hear how the chords should actually sound and create shareable music.
Tipo de Mídia	Product Design/Development
Comprimento	109 seconds
Mercado	Canadá
Chief Creative Officer	Zak Mroueh
Director criativo	Zak Mroueh
ACD	Kevin Sato
Director de arte	Kevin Sato
ACD	Vinay Parmar
Redator	Vinay Parmar
Director de arte	Philippe Visaya
Redator	Victoria Lee
Designer	Zoe Kim
Designer	Kevin Sato
Director de publicidade	Rich Buceta
Director de publicidade	Dan Bronson
Director de publicidade	Danielle Palermo
Director de contas	Erin McManus
Diretor de Estratégia	Spencer MacEachern
Digital Strategist	Shaunagh Farrelly
Producer	Houng Ngui
Producer	Kathryn Brown
Producer	Jackie Pal
Producer	Lauren Schell
Product Design	Spark Innovations Inc.
Produtora	Zulubot
Produtora	Table of Content
Director of Integrated Production	Ola Stodulska Studio
Realizador	James Graham
Director of Interactive Production	Ece Inan
Director de fotografia	Sean Donnelly
Fotógrafo	Sean Donnelly
Studio Artist	Jeannette Downes
Lead Production Artist	Ashleigh OBrien
Production Artist	Mila Lukezich
Web Developer	Gillian Black
Pós produção	Noah Mroueh
Social Media Team	Cecilia Bernasch
Web Developer	Ariana Emond
Editor	Felipe Chaparro
Editor	David James Findlay