Mauricio Francini
Produtor executivo at Central Films
Mexico City, México
TituloNight
Agência
Campanha Night
Anunciante Lo Jack Mexico
Marca Lo Jack
Data da primeira Transmissão/Publicação 2015 / 3
Sector Empresarial Serviços para empresas
História Only about 30% of the cars in Mexico have insurance. Lo Jack is a radiofrequency recovery system that is included in some cars when people buy them, but this option is diminishing. We wanted to remind car owners the importance of feeling protected in case their cars got stolen. With insecurity levels rising, if it happens to any of us, we shouldn't risk our safety (or our family’s) over a car. With Lo Jack installed, there's no need to argue with the robbers; let the car get taken and Lo Jack will recover it fast. 
Tipo de Mídia Televisão
Comprimento
Director executivo criativo
Director criativo
Director criativo
Director criativo
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