Titulo | RIP Simon the Sloth |
Agência | VML (formerly VMLY&R) |
Campanha | RIP Simon the Sloth |
Anunciante | TradeMe NZ - lifedirect.co.nz |
Marca | TradeMe NZ - lifedirect.co.nz |
Data da primeira Transmissão/Publicação | 2018 |
Sector Empresarial | Páginas de internet (excepto ISPs) |
História | Simon the Sloth was the cuddly longterm mascot of insurance aggregator Lifedirect, but over time he had lost his relevance with a younger audience. So, in a dramatic one-off TV spot, the agency killed him. Yup. Fell off a cliff. The campaign was a real-time demonstration of life’s unpredictability and the significant benefits of life insurance. And no, Simon wasn't brought back to life later! |
Tipo de Mídia | Imprensa e publicações |
Comprimento | |
Regional CCO | Paul Nagy |
Director executivo criativo | Tom Paine |
Creative | Arizona Doolan |
Creative | Lizzie Baird |
Creative | Sam Deane |
Head of TV Production | Anna Kennedy |
Head of Motion | Amanada Sassano |
Managing Director | Fleur Head |
Account Manager | Andy Graham |
Planner | Matt Saunders |
Experience Director | GREG WHITHAM |
Executive Digital Producer | Petra Skoric |
Experience Director | Terry Yee |
Digital Developer | Ash Crockett |
Digital Developer | Kyle Ho |
Social Strategy Manager | Alisha Dixon |
Managing Director/EP - Flying Fish | James Moore |
Executive Producer - Kaleidoscope | Paul Stephenson |
Produtora | Flying Fish |
Produtora | Kaleidoscope |
Sound Designer | Franklin Rd |
VFX Artist | Amanda Sasano |