| Titulo | Black Friday (Re)Sale |
| Agência | Accenture Song DK |
| Campanha | Black Friday (Re)Sale |
| Anunciante | IKEA |
| Marca | IKEA |
| Posted | Julho 2020 |
| Sector Empresarial | Utensílios domésticos, decoração e jardinagem |
| História | On a day when every retailer on planet earth was talking about the low prices we have every day, we decided to demonstrate IKEA’s durability instead. With a sale across digital display and social media featuring only used IKEA products found on Denmark’s largest second-hand marketplace (DBA), and a message to “buy used instead of new this Friday”. We even took over our own home page with a banner re-directing people to discover the used alternatives. |
| Tipo de Mídia | Gestão de imagem |
| Comprimento | |
| Director de arte | Karl kristian Krarup Kjaer |
| Redator | Maj Erstrup |
| Redator | Aske Kror |
| Redator | Tim Paschen |
| Fotógrafo | Ken Hermann |
| Director criativo | Jabali Ravn |
| Director criativo | Kenneth Kaadtmann |
| Estrategista | Marianne Hjaltelin |
| Account Management Team | Søren Brix |
| Account Management Team | Carina Abildgaard Frank |
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